About Us – Look Cycles South Africa

Look Cycles South Africa is the proud local custodian of one of the most prestigious names in world cycling. With roots dating back to 1951 in France — where Look revolutionised the sport through breakthroughs like the first-ever clipless pedal and carbon race frames that changed the Tour de France forever — our mission is to translate that pioneering spirit into the heart of South African riding.

From the gruelling climbs of Sani Pass and Karoo gravel epics, to the fast city crits of Gauteng and legendary Cape Winelands road rides, South Africa is home to some of the most passionate, tough and diverse cyclists on the planet. We exist to serve them.

Driven by Performance, Inspired by the Ride

We bring Look’s world-famous innovation, precision engineering and racing DNA into a uniquely South African context — where riding is not just a sport, but a lifestyle. Whether you’re chasing a Sub-3 at the Cape Town Cycle Tour, grinding through Tankwa dust, or taking on your first criterium, Look Cycles SA provides:

• Carbon frames and pedals born from decades of research, Tour-tested performance and Olympic heritage

• Local customer care and technical advice from riders who know SA’s terrain, weather and events first-hand

• A commitment to help every cyclist — from spirited amateurs to elite racers — unlock their best ride

Why Ride with Look Cycles South Africa?

At Look Cycles South Africa, we don’t just sell bikes and pedals — we share in the journey. Because every summit conquered, every segment smashed and every sunrise spin deserves equipment built from heritage, innovation and heart.

Ride Look. Ride Legendary.

We have a wide range of products for sale right here in South Africa, featuring Mountain Bikes, Road Bikes and E-Bikes. We have frames for all rider types and we cannot wait to help you find the right fit!

Browse our products below and we will help you make the right choice!