Founded in 1951 in Nevers (France), the company makes ball bladders as well as frames and components for high end racing bikes. Jean BEYL, then founder of the brand and passionate skier, will forever change the course of LOOK’s history. Whenever the opportunity arises, he leaves Nevers to hurtle down mountain slopes.

The man is not afraid of a challenge. That year, he crashes in the snow and as a result breaks his leg. From his hospital bed, he is sure of one thing: his shoes are at fault as they were fixed to his skis with laces. Jean BEYL decides to invent a plated ski binding: the ‘anti-fracture’.

This invention will change the sporting world and particularly that of road cycling. In 1963, the company develops its first pivot binding named the ‘N17’ offering an unequalled level of protection and performance.

Our Products

We have a wide range of products for sale right here in South Africa, featuring Mountain Bikes, Road Bikes and E-Bikes. We have frames for all rider types and we cannot wait to help you find the right fit!
Browse our products below and we will help you make the right choice!
Road Bikes Look
E Bikes Look

Look Cycles SA Website proudly designed and managed by EP Digital South Africa | 2023

Portion 10

Tweefontein Farm

Wolmarans Street